Jericoacoara, affectionately known as Jeri, is widely regarded as one of the most beautiful beaches in the world. Located approximately 300 kilometers west of Fortaleza, on the coast of Ceará, this former fishing village has become one of Brazil’s most charming tourist destinations, all while preserving its original character. Its sandy streets, lack of public lighting, unspoiled landscapes, and rustic, laid-back lifestyle are key elements of its unique appeal.
Despite growing international popularity, Jeri has managed to retain its authenticity. Buildings follow architectural guidelines that respect the surrounding environment, and the village’s pace invites visitors to slow down. The striking contrast of starry skies, golden dunes, turquoise sea, and crystal-clear lagoons creates a breathtaking setting that attracts travelers from all over the globe.
Reasons to Visit Jericoacoara
The primary reason to visit Jericoacoara is its raw natural beauty. The beaches are wide, with calm, warm waters perfect for swimming. Wind-sculpted rock formations add drama to the landscape, with the iconic Pedra Furada being one of the most striking examples. Visitors can also experience an authentic connection with the local culture, where traditional fishing practices are still alive and the locals are known for their warm hospitality.
Another unique aspect of Jeri is the opportunity to enjoy nature without the interference of excessive modern infrastructure. The absence of streetlights allows the night sky to shine brightly, creating magical evenings under the stars. The lack of paved roads enhances the feeling of stepping back in time, where walking barefoot on the sand is the norm.
Things to Do in Jericoacoara
Jeri caters to both those seeking relaxation and those in search of adventure. The destination offers a range of activities beyond the beach.
- Visit Pedra Furada: This is the region’s most iconic landmark. It is a seaside rock formation with a natural arch. From July 15 to August 15, the sunset aligns perfectly with the arch, creating a stunning visual spectacle.
- Watch the sunset from the dunes: The surrounding dunes provide spectacular views. The Sunset Dune is the most popular spot, where locals and visitors gather daily to admire nature’s show.
- Relax in crystal-clear lagoons: Lagoa do Paraíso and Lagoa do Coração are among the most famous. Their calm, clear waters form true oases amidst the dunes. Hammocks suspended in the water offer the perfect place to relax.
- Practice outdoor sports: Strong winds between July and November make Jeri one of the world’s top destinations for kitesurfing and windsurfing. Visitors can also try stand-up paddleboarding, kayaking, or buggy and ATV tours across the dunes.
- Horse and carriage rides: For a quieter and more romantic way to explore the surroundings, carriage and horseback rides offer scenic routes to natural viewpoints and more remote beaches.
- Visit the Lazy Tree (Árvore da Preguiça): This curious tree grew sideways due to the constant strong winds in the region. It has become a quirky and popular photo stop for tourists.
Best Time to Visit Jericoacoara
Jericoacoara enjoys warm weather year-round, with average temperatures around 30°C (86°F). However, seasonal variations are worth considering:
- March to May: Rainy season. The scenery becomes greener and the lagoons fill up, but there’s a higher chance of cloudy or rainy days.
- July to November: The windy season, ideal for wind-based sports. The weather is sunny, with lower humidity and pleasant conditions.
- July 15 to August 15: This is when the sunset aligns perfectly with Pedra Furada’s arch—a natural phenomenon that attracts photographers and travelers seeking that perfect shot.
Each season has its appeal, and the best time to visit depends on the traveler’s preferences. For consistent sunshine and ideal conditions for beach and lagoon outings, the months from July to January are highly recommended.
Local Cuisine: Where to Eat in Jericoacoara
Jeri’s cuisine reflects its simple roots and abundance of fresh seafood. Even the more upscale restaurants focus on local and fresh ingredients.
- Seafood specialties: Shrimp, lobster, grilled fish, octopus, and traditional moquecas dominate the menus and are typically prepared with regional flavors.
- International cuisine with a local twist: The presence of expatriates has diversified the culinary scene. Visitors can enjoy French, Italian, Argentinian, and Japanese dishes infused with the essence of Ceará.
- Local sweets: Banana pie is a local favorite—simple yet delicious, representing the mix of tradition and flavor that defines the local cuisine.
- Street food: Throughout the village, vendors sell filled tapiocas, grilled corn, skewers, and other delights—an affordable and flavorful way to experience local culture.
How to Get to Jericoacoara
The most common route to Jericoacoara is through Fortaleza, Ceará’s capital. There are two main options:
- Flying into Fortaleza: Most travelers arrive in Fortaleza via domestic flights from Brazil’s major cities. From there, the overland journey to Jeri takes between 4 and 6 hours.
- Flying into Jericoacoara Regional Airport: Direct flights are available from São Paulo, Recife, and Confins. The airport is located in Cruz, about 30 km from the village. From there, 4×4 vehicles are required for the final stretch.
The last part of the journey to the village can only be done with all-terrain vehicles due to sandy terrain. Several specialized transfer services ensure a comfortable and safe arrival.
Suggested 4-Day Itinerary
For travelers with limited time, a well-structured itinerary can make the most of a visit. Here’s a suggestion:
- Day 1 – Arrival in Fortaleza and Transfer to Jericoacoara
Upon arrival at Fortaleza Airport, take a transfer to the village. After checking into the hotel, enjoy a light walk along the beach or the village streets. In the evening, dine at a beachfront restaurant. - Days 2 and 3 – Explore Jericoacoara
Dedicate these days to discovering the main attractions. Include a visit to Pedra Furada, a climb up the Sunset Dune, buggy tours to Lagoa do Paraíso and Lagoa Azul, and time to relax in the hammocks in the water. If you enjoy sports, consider booking a kitesurfing or paddleboarding lesson. - Day 4 – Return to Fortaleza
At the scheduled time, transfer back to Fortaleza Airport. If possible, enjoy one last morning walk on the beach before departure.
Useful Travel Tips
- Cash: While many establishments accept credit cards, it’s advisable to carry cash, especially for beach stalls and street vendors.
- Sun protection and hydration: The sun is intense all year. Use sunscreen, wear hats and sunglasses, and drink plenty of water.
- Footwear: Since there are no paved streets, sandals or bare feet are most practical. Heels and closed shoes are not suitable for sandy paths.
- Light clothing: Wear light and comfortable clothes. Evenings may have a light breeze, so a thin jacket may be useful.
- Respect for nature: Jeri is an ecologically sensitive destination. Avoid littering on dunes and beaches. Help preserve its beauty for future generations.
An Experience That Goes Beyond Photos
Jericoacoara is a place to feel, not just to see. It’s the kind of destination that captivates, surprises, and transforms. With extraordinary natural landscapes, vibrant culture, warm hospitality, and a slower pace of life, Jeri offers a true escape from the modern world.
Whether you seek relaxation, adventure, a connection with nature, or the flavors of simple, delicious cuisine, Jericoacoara delivers an unforgettable experience—one that remains deeply rooted, even as it becomes one of Brazil’s most sought-after destinations.